If you want website visitors to interact with your business online, there are a few very straightforward ways to instantly build trust and credibility. A recent study by Huff Industrial Marketing and KoMarketing, signposted the following factors as being crucial to your success online.
Thorough Contact Information
More than 90% of individuals surveyed said that thorough contact information was a “must have” or “very important”. Placing your full office address, telephone number and email address on your website gives your visitor the instant security that you’re a legitimate business, and that if they have any problems they can visit you in person.
About Us Page & Team Bios
Adding engaging content to your About Us page, and letting your audience see the faces behind your business can help to build credibility and build a better relationship with your website visitors. Give team bios a more personal feel to build trust and let visitors connect with your staff on a personal and professional level.
Client List & Testimonials
Showing your website visitors that you’ve worked with reputable businesses, or someone from their local area, gives them an instant feeling of trust and credibility in your business. Ths trust and credibility will increase exponentially if you’re able to demonstrate, through customer testimonials, that you’ve performed good work.