From April 21st, Google will be rolling out an update to it’s search engine algorithm which will penalise websites not optimised for use on mobile devices.

Websites built recently, using modern web design techniques like responsive web design will see no ill effects, but companies who have not invested in their website for a number of years may see their search engine rankings suffer.

Google has prepared an easy way to test your website’s performance, named ‘Google Mobile Friendly Test‘.

Google has been telling webmasters to prepare for mobile for years, now. The bottom line is you should focus on making your website user-friendly, helpful, and relevant – for desktops and mobiles – and you will have the opportunity to rank in Google organic search, for all types of device.